047: Josie Perry on the psychology of communication

Performance psychologist Dr Josie Perry is this episode’s guest. Josie has a successful consultancy service supporting endurance athletes, golfers tennis players, but she also has a rich background in communications. Originally a journalist, director of communications and public relations. Josie converted to psychology but what was fascinating about this interview was about the fusion of the two subjects of psychology and with that human behaviour, influencing and development, with the principles of communication and with that human behaviour, influencing and development. I caught up with Josie just a few days after the launch of her book Performing under pressure, which we also dive into.

Show notes

Background and journey to sport psychology, Monica Lewinsky, a PhD and working within communication

When delivering information, who is your audience?

How to frame a difficult conversation in a way that works for the other person.

Bridging from being a journalist on CBS new to being a sport psychologist

Having a brave list 

The having a baby, ironman, running a business and stage 2 training juggle!

Clarity and brevity of communication and the shift in communication style due to social media

Stories are powerful. What problem are you trying to solve and how can you utilise stories to enable your message?


Josie’s book – The nine most common reasons athletes come to see me.

Start with what and then why?

Taking time, growing your business and being brave

The different elements of Josie’s consultancy which provide stability 1:1 work, writing and media training

Mantra that work, Josie’s mantra, “Make Hattie proud”

 Josie’s lesson to her younger self

You can follow Josie on twitter at

Take a look at her new book Performing under pressure

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Steve Ingham on Twitter

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Students studying sport and want to get into sports and performance, sign up to our online course ‘Kickstart performance skills’

Take the next step in your career through our coaching and mentoring support,

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Dr Steve Ingham is one of the UK’s leading figures in sport and one of the world’s leading performance scientists. He is steeped in high performance and has been integral to the development of Britain into an Olympic superpower. He has provided support to over 1000 athletes, of which over 200 have achieved World or Olympic medal success, including some of the world’s greatest athletes such as Jessica Ennis-Hill, Sir Steve Redgrave and Sir Matthew Pinsent. Steve has coached Kelly Sotherton's running for heptathlon and to 4x400m Olympic medal winning success. Steve has worked at the English Sports Council British Olympic Association, English Institute of Sport, where Steve was the Director of Science and Technical Development, leading a team of 200 scientists in support of Team GB and Paralympics GB. Ingham holds a BSc, PhD and is a Fellow of the British Association of Sport and Exercise Sciences. Steve is author of the best selling ‘How to Support a Champion: The art of applying science to the elite athlete’, discussing and inspiring the importance of learning and adapting to reach our maximum potential. Steve established Supporting Champions with the ambition of helping ambitious people to find a better way of creating high-performance. Steve hosts the Supporting Champions Podcast on sharing his pursuit of understanding and exploration in performance.

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